Why Your Students Need to Learn About Project and Relationship Management

Marketing is one part strategy and one part execution. The foundations of marketing, however, are underpinned by two types of management: project management and relationship management.

From strategy sessions with clients to juggling the execution of multi-step campaigns, managing projects and relationships require certain skills for success. In this session, Terry Sullivan will discuss the hard and soft skills students need to round out their education and succeed in the marketing industry.