Why the Americas remain one of the most dynamic luxury markets in the world? | ESSEC Conferences

Most luxury brands have posted unexpectedly strong results in the USA in the first 9 months of 2021. While some recent threats raise concern about the long-term sustainability of luxury brands growth in China, these results remind us that the Americas remains one of the most dynamic and promising luxury markets in the world.

In this masterclass, Professor Denis Morisset will share his research on some of the dynamics of luxury in the USA.

The masterclass will be followed by a Q&A discussion and panel discussion between Prof. Morisset and 4 alumni of the ESSEC Global MBA in luxury brand management, all working in the luxury industry in the region.

Learn more about the Luxury Brand Management track of the Global MBA program here- https://www.essec.edu/en/program/mbas/global-mba/mba_majors/

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