Why Neuroscience matters in business?

Neuroscience may seem like a strange topic for business execs on first look, but in fact it has an enormous impact on how businesses are run and on the decisions that businesses make.

One of the biggest trends in business today is how companies are using what they learn about human motivation and decision-making to influence consumers. They want their products to appeal to consumers in ways that are natural and and makes sense for the consumer’s brain.

Hence on todays episode we discuss WHY NEUROSCIENCE MATTERS IN BUSINESS with
Applied Neuroscience Trainer, GILL McKAY.

We'll get into intrinsic and extrinsic motivation factors as well as SELF DETERMNATION THEORY.


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