Why do big organizations sometimes fail to manage crises?

Crisis management is how an organization strategically anticipates crises
and plans to deal with them effectively. When and if there is a crisis, the
organization must be able to adapt and take actions in order to survive. With the uncertainty of global events, even the best businesses can be affected by a crisis. It can be caused by many factors such as natural disasters, security breaches, or false rumors that are harmful to the business's reputation. The recent COVID-19 crisis that began in early 2020 is becoming a great example of crisis management. It tests the crisis management skills of business leaders around the world.

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