Why Digital Transformation Happens Collectively and The Future of Work

Today I'm talking about the ownership of digital transformation in the organization, and why CIO or CTO can't do it alone, but it has to happen collectively.

0:02 Intro
0:27 Digital Transformation Happens Collectively
1:34 Five Tips to Create a Collective Culture of Digital Innovation
3:46 Top 5 Trends Shaping Digital Transformation in 2022

#digitaltransformation #innovation #digitalinnovation

Digital transformation has been defined as the process of changing traditional business models and technologies. In this video, I discuss how digital transformation happens collectively and what that means for the future of work.

Opinions are my own, not the view of my employer.

____________________________________________________________

About Mert Damlapinar

Mert Damlapinar has been in director roles for eCommerce, digital marketing, and sales, he's currently Global eCommerce Lead for Mondelez International. He holds a master's degree in Applied Business Analytics from Boston University (magna cum laude), executive management certificates in Integrated Digital Marketing from Cornell University, and Applied Data Science from Massachusetts Institute of Technology.

He's a member of MIT Technology Review Global Insights Panel, Consumer Goods Technology Executive Council, The Digital Shelf Institute Executive Forum, and Brand Innovators Labs Innovation Advisory Council.

He's currently working on his 2nd book.