Why a Marketing Organization Should Care about Master Data Management (MDM)

If your marketing organization, you probably have a few different systems. You might have HubSpot or in certain email tools. You probably have legacy data sets from whatever using before, HubSpot data from the sales or Finance organization in your team. And each one of those will have a, a version of your customer. When you're going to Market your customer. You're going to email them. You're going to mail them a flyer, which address should you use, which emailed should you email them at? How do you know which last name to address them by when you have multiple versions across different sources? Master data management helps you figure that out.

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