VSF: Prof Varadarajan : Environmentally sustainable economic development

Sustainable development: “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (World Commission on Environment and Development 1987, p.8).

“Reports of our inadequate response to the climate emergency roll in as regularly as the tides. The latest came from the U.N.’s Intergovernmental Panel on Climate Change, telling us that the crisis is getting worse even faster than we’d imagined. It’s hard to envision a louder alarm, and yet we seem able to sleep through it.” (David Remnick, Editor, The New Yorker, April 17, 2022. In his foreword to an online issue of The New Yorker commemorating Earth Day 2022, a compilation of selected articles from past issues that shed light into the urgency of the situation).

Issues relating to environmental sustainability are the focus of research in several academic disciplines, a principal concern of global organizations (e.g., United Nations Sustainable Development Goals), nation states, corporations, consumer groups, societal movements, and non-governmental organizations, to list a few.
Bequeathing an environmentally sustainable planet for future generations, is unquestionably a moral imperative for those of us currently inhabiting the planet. A focus of the speaker's academic journey during the past decade has been issues at the nexus of (1) environmental sustainability and marketing, and (2) environmental sustainability and innovation. He will share some the lessons learned (insights gleaned) from these journeys.

About the Speaker
Dr. Rajan Varadarajan is University Distinguished Professor and Distinguished Professor of Marketing,Regents Professor, and holder of the Ford Chair in Marketing and E-Commerce in the Mays Business School at Texas A&M University. His primary teaching and research interests are in the areas of marketing strategy, innovation, international marketing, and environmental sustainability. He has published over 100 journal articles and made over 200 presentations at major national and international conferences, doctoral and faculty consortia, universities, and other forums.
His research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Academy of Management Journal, Strategic Management Journal, Management Science,and other journals.

Dr. Varadarajan is a Fellow of the American Marketing Association and Distinguished Fellow of the Academy of Marketing Science. He served as editor of the Journal of Marketing from 1993 to 1996, and the Journal of the Academy of Marketing Science from 2000 to 2003. Dr. Varadarajan is a recipient of a number of honors and awards including the Texas A&M University Mays Business School Lifetime Achievement Award for Research and Scholarship (2016),American Marketing Distinguished Marketing Educator Award (2015),Academy of Marketing Science Distinguished Marketing Educator Award (2003),University of Massachusetts Graduate School Centennial Award (2008), Indian Institute of Technology (Madras) Distinguished Alumnus Award (2022), American Marketing Association Marketing Strategy Special Interest Group Mahajan Award for Lifetime Contributions to Marketing Strategy(2003), the Maynard-Hunt Journal of Marketing Best Paper Award (2001), and the Sheth Foundation Journal of Academy of Marketing Science Best Paper Award (2008, 2010, 2017).
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