veBINAR - How Do You Control Your Fractional and Interim Sales Leader

When discussing hiring and addressing a skill gap with a founder or business owner, one word I often hear is "control." This is driven by the understanding that, from a legal perspective, when you work with an independent contractor, you relinquish control over how, when, and where they do their work. Though, when work is about outcomes and results, isn’t controlling the how, when, and where control for the sake of control?