Value of Listening: How Steve Hartert Takes JotForm to the Next Level With Their New Enterprise SAAS

Sometimes all it takes is an idea, and by listening to the people you want to sell to, you figure out how to turn this seed into a full-blown business solution that’s potentially worth millions.

In this episode we talked to Steve Hartert, CMO of the hugely successful JotForm platform. We discussed how he and his team were able to build an enterprise product just by looking at the metrics, listening to their clients, and going with their gut.

PLUS

Steve shares about his most successful marketing story working with the transport ministry in Sydney, Australia, as well as his brush with failure early on in his career.

He also shares with us his journey to becoming the JotForm CMO, and who he’s listened to along the way.

Finally, he’ll tell us a bit about his personal life, his hobbies, and his love for the Green Bay Packers!

*This episode was recorded in 2020 and was reposted from our archive.

Thanks for listening! - gruntworkers.com