UA Creatives Testing | How Traplight Games Optimizes Mobile Ads for Battle Legion

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Traplight undertook a mobile marketing, user acquisition study to determine ideal creatives duration and ad placements to mobile ad performance.

They have built a modular system to stitch together different ad elements together to create creatives of different time lengths.

Featuring:
- Filippo De Rose, Chief Growth Officer, Traplight Games
- Elina Uotinen, UA Analyst, Traplight Games
- Akseli Virtanen, Lead Marketing Artist, Traplight Games
- Jon Lau, Director of UA, Scopelly

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Management
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