Types of plan : Case study | Planning- First function of management

Types of plans (Case study)
Flipkart is an e-commerce company founded in the year 2007 by Sachin Bansal and Binay Bansal. The company is registered in Singapore, but has its headquarters in Bengaluru, India. The company seeks to increase traffic on their site (more clicks on their product, and boost sales by next quarter).
Flipkart was the first company to offer 'Cash on Delivery' facility. Before giving this offer, the company scanned the environment and allocated a huge fund to implement this offer. The company offers in general the 'Two Weeks' Return option, but it may vary from product to product.
After receiving the order, the company follows a chronological sequence of steps till the delivery of product to customer. The company offers various options of payment such as cash on delivery, Debit/Credit card, net banking, etc. This year the company plans to spend 50 crore for advertisements to increase sales. Flipkart reserves the right to terminate your membership or refuse to deliver a product if it is discovered that you are under the age of 18. This is because as per Indian Contract Act the minors are not eligible to use websites.
In the context of the above case, identify and explain different types of plans being used by Flipkart by quoting the lines from the para.

In this video, you will learn how to answer to the questions based on case studies in Business studies as well as you will be able to learn as how companies use different types of plan to achieve their goals.

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