TYPES OF MARKETS #business_administration #MBA #marketing #management #aast

Key Customer Markets Consider the following key customer markets: consumer, business, global, and
nonprofit.
Consumer Markets Companies selling mass consumer goods and services such as juices, cosmetics, athletic
shoes, and air travel establish a strong brand image by developing a superior product or service, ensuring its
availability, and backing it with engaging communications and reliable performance.
Business Markets Companies selling business goods and services often face well-informed professional buyers
skilled at evaluating competitive offerings. Advertising and Web sites can play a role, but the sales force, the price,
and the seller’s reputation may play a greater one.
Global Markets Companies in the global marketplace navigate cultural, language, legal, and political differences
while deciding which countries to enter, how to enter each (as exporter, licenser, joint venture partner, contract
manufacturer, or solo manufacturer), how to adapt product and service features to each country, how to set prices,
and how to communicate in different cultures.
Nonprofit and Governmental Markets Companies selling to nonprofit organizations with limited purchasing
power such as churches, universities, charitable organizations, and government agencies need to price carefully.
Much government purchasing requires bids; buyers often focus on practical solutions and favor the lowest bid,
other things equal#business_adminstiration #entrepreneurmindsets #aagsb #entrepreneur #business #mba #MBA #businessadminstration #get_ready_academy #marketing #manager #aast #arab_academy_business #managementskills #contemporary_management #marketingcourses #AASTMT #get_ready_academy_alex_egy #businesscourse #entrepreneurship #leadership #managmentcourses #management_richard_daft_12th_edition #management #managementtraining #auc #Leadership