Published
Le crowdsourcing consiste à externaliser une activité d'entreprise (-outsourcing) à un grand nombre d'individus qui n'y travaillent pas (crowd-). Ce néologisme a été inventé par le journaliste américain Jeff Howe en 2006. Quinze ans après, la plupart des entreprises ont entendu parler du crowdsourcing … mais elles ne savent pas toujours comment en tirer profit. [...]
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