Think Bigger about Marketing Operations: 3 Case Studies

Did you know that enterprise marketing teams spend 80% of their time on marketing execution, leaving just 20% for marketing strategy?

Marketing operations is a top priority for CMOs today. Organizations now need technology to manage the operations of marketing in the digital age. The advantages of adopting a marketing operations solution are more dramatic than ever, as are the costs of not adopting one.

Marketing operations is taking a central role in the intelligence, development, and management of the marketing function. It is the difference between marketing groups that are functioning smoothly and able to respond to marketplace challenges and opportunities, and those that are not.

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