The New Communication Age - Where's the Competitive Advantage?

The world is moving fast, the information and the content are coming at us as if from a fire hose, time is precious, organizations are leaner, attention spans have dropped, and everyone is being socially conditioned to “change the channel” very quickly. In other words, there is a world of opportunity for the person and the organization who can make things simpler, communicate quickly and clearly, and simply respect other people’s time.

Before, people who had access to data and information were highly valued, because that information was hard to come by. But who is valuable in an era where EVERYONE has access to all the data and information they need? Who has competitive advantage in the business world?

We are in a new age, where the ability to quickly and clearly communicate things in valuable ways is the new competitive advantage. When you speak, do you make things harder or easier for those around you?

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