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The four gates model of prosperity in entrepreneurship



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Agricultural Marketing
Agriculture
Four Gates Model
Preparation gate
marketing gate
execution gate
sel leadership gate
4p's
entrepreneur
entrepreneurship

The first one is the Preparation gate. It is composed of 3 Ms. Money, Model and Mentors. Here, the Entrepreneur needs reasonable Intelligence Quotient (IQ) and must have validated assumption.
The second gate is the Marketing gate. It is also composed of 3 Ms. Mindset, Market and Message. Here, the Entrepreneur needs reasonable Creativity Quotient (CQ) to make the business relevant and unique.
The third gate is the Execution gate. It is composed 3 Ms as well. Machinery, Management skills and Methods. Here, the Entrepreneur requires reasonable Emotional Quotient (EQ)
The last gate is the leadership of Self-Leadership gate. It is also composed of 3 Ms. Moving forward, Mission and Mastery. Here, the Entrepreneur must not only be reasonable but also have high Adversity Quotient (AQ).

In each gate there are the so called gatekeepers.
These are the owners and stockholders, Customer, Employees and the entrepreneur himself. The entrepreneur needs to master every gate and meet the interests and expectations of gatekeepers.
Category
Management
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