The Essential Strategy for Every Startup Entrepreneur

What if the key to success as a startup entrepreneur was simple. What if I told you you don't need to understand any more business acronyms or clever strategies?
Well, it's true! Success as a startup entrepreneur is simply about focussing on getting better at what you do. It's not as much strategy as it is tactic. In fact, too much strategy at this stage can be counterproductive. Embrace the relative simplicity in the midst of the maddening busyness. When you do, it allows you to shorten your focus and excel at executing the fundamentals over and over again.
So hyper-focus on getting better at what you do. And if you're wondering how here are a few suggestions.
First, Get clear about what it is that you do
This seems obvious. So obvious that it is often overlooked. But you would do well to get clear about what it is that you actually do. Or better you what you actually should do. Often getting clear about what it is that you do will help you realize there are some skills in which you are seriously lacking. Things like sales, marketing, time management, and prioritization all surround the "thing we do," and if not dealt with, can easily sabotage the effectiveness of "what we do."
Second Develop yourself
There is a return on selfishness in these early days. Your work is so central to the success of your organization that it is right, even necessary, to focus on developing yourself. You need to produce more, in less time, with fewer distractions.
When looking for help, you want to find people who can specifically help you get better at doing what you do.
You may have a few other employees around you at this point. If so, that's a blessing. Enjoy it. But don't feel too much pressure to develop everyone together.
The ideal (read most effective) scenario is often where you make the plays, you are the star, and you bring people around you who can make you better.
Sure this can be an ego thing for some. But it's just as much about ego if you won't do it simply to prove you don't have an ego.
The key to success in stage 2 is to orient your organization around you, doing what you do best and everyone else filling in the gaps.
Finally, Finish things.
You've got to get the proverbial ball across the line. That means you need to finish what you start. There is an endless opportunity to start and try and explore new things. Those who succeed the most in this stage do so by trying some things and finishing most things.
And this is actually one of the greatest gifts that stage 2 has to offer. You have the greatest capacity to quickly finish the tasks you start. Years and decades from now, you'll look back on this time from your corner office suite and think fondly of how nice it was to simply do what needed to get done. You don't have to ask anyone. You don't have to get anyone's buy-in. You don't have to coordinate 40 people to get them all moving in the same direction.
It's point and shoot. And while for most founders starting is a lot more fun than finishing, if you'll let it, finishing can create its own satisfaction. And as hard as it is now, at some point in the future, you'll look back on these days and quietly wish for them once again.
And that's what we'll cover in the next video. What happens when you succeed at being a startup entrepreneur so thoroughly that you stop being one. I'll see you there.

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