Selecting a CDP: data governance and personal data management | Data governance ​| Wouter van Geluwe

In this session we’ll guide you how to select a CDP that meets expectations and key requirements best. The governance and management of personal data is a priority for marketers: organisations must adapt to changes in CNIL, GDPR or CCPA. In addition, major changes, such as the end of third-party cookies, must be anticipated. It is therefore essential to have a solution that can centralise data and manage multiple identifiers, and to be able to manage this data in line with changes in the regulatory framework.

What can you expect in this session?
• CDP requirements
• How to plan and prepare
• Roles and responsibilities

Presenter: Wouter van Geluwe, Patrick Douwsma
Host: Sanne Erven

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