Re-thinking enterprise SaaS marketing | BTS E4 - Nivedha Sridhar, Facilio

When you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine?

Facilio operates in a multibillion dollar facility management industry & has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible & modular to improve margins across real estate verticals.

The role of marketing in enterprise SaaS is very underrated. It requires a lot of understanding of the market dynamics, identifying key players, getting the messaging right & communicating the value proposition of the product. Since, sales muscle is often used as a GTM strategy, subtle marketing can add a lot of value & complement it with a soft push.

Tune in to BTS podcast E4 with Nivedha Sridhar (Director - Marketing, Facilio) who also had joined them as their founding marketing team member.

Here’s more takeaways from the episode

-Category awareness and urgency matrix
-Why buy - why buy now - why buy us - matrix
-Secret sauce of content marketing for enterprise SaaS
-How did they get million dollar deals via inbound marketing
-Winning the whales: Hacks to build credibility and close large deals
-Building website that speak enterprise SaaS
-3 content types that your marketing funnel shouldn't omit
-Website design as an edge in enterprise SaaS
-Winning the whales: Hacks to build credibility and close large deals
-Cracking million dollar deals with inbound marketing
-Cracking the ICP identification framework
-Acquiring the first 10 enterprise customers

Happy viewing!