Promotion: Meaning and Types, Sales Promotion, Publicity, Personal Selling | Management

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Meaning
Every activity performed to make customer aware about the product or service is called the Promotional activity.

It includes Advertisement, Personal Selling, Sales Promotion etc.

Has a wide reach as it includes both print and broadcasting media.

Objective
The main aim is to sell a product.

Also to make customer aware of the product that they require.

Create a brand image and thereby a brand loyalty
Types of Promotion
Advertisement:
It is a paid form of promotion.

It’s a short description about a product

Media can be either broadcasting or a print media also
Sales Promotion
It basically focuses on attracting the customers.

Various cash discounts, cash back offers rebates are offered to the customer.

It is made available for a short period. Especially during festive season to increase the sales.
Personal Selling
Usually performed when a new product is launched.

A sales person is assigned to give a demo of the product to the customer.

Door to door service is given and customer is explained every feature and application.
Publicity
It is non paid form of promotion.

The company basically organizes press conferences, workshops etc to inform about unique features of a product.

If the product is unique it gets publicity automatically
Which element of Promotion focuses on giving offers to the customers?
Advertisement
Sales Promotion
Public relations
Publicity
Which of the following element is not included in Promotion?
Publicity
Sales Promotion
Logistics Support
Personal Selling
CHAPTER
00:00 Promotion Meaning And Types
00:15 Meaning
01:26 Objective
03:33 Types Of Promotion
04:34 Sales Promotion
05:32 Personal Selling
06:26 Publicity
09:52 Lets Practice

Meaning of Promotion, Types of promotion, Sales promotion, personal selling, publicity, Advertisement, Logistics Support