Product Management: Top Ways to Successfully Market New Technology Products in Silicon Valley 2022

How to successfully bring a product to market?

In this video marketing expert, Jessica Ching talks about areas that should be considered when launching a silicon valley

5:35 New technology for a successful product. Is new technology is the sole factor of a successful product?
6:46 Top reasons startups fail since 2018
7:52 Consider customers at every step from initial to final
9:20 Who are the competitors? The customer's definition of competitors might be different than ours.
11:57 Get knowledge about the market landscape ( Products or services of the same range)
14:23 Activities to be conducted around customers
19:30 Develop for market segments and not just for all customers.
23:40 Cost of knowing customers can be high but it really helps in planning
26:20 Importance of customer knowledge with example
31:20 Getting to market

About Voler Systems

We specialize in medical wearable and IoT devices. We’re experts in sensors, motion control, wireless communication, and ultra-low power electronic designs. We build wearable devices and home health devices for companies of all sizes.

We’ve worked for Siemens, Orbital, Philips healthcare, BAE systems, Stanford University. St. Jude Medical, and more.


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We provide quality engineering consulting services for new product design that results in on-time, on-budget delivery to the market.

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