Product Management & Sustainability: Engineering a Career Shift

In this episode of the Sprint Hard, Iterate Fast podcast, I chat with Joanna Auburn, the co-founder and chief product officer at Trace, a climate tech platform driving businesses towards net-zero goals. Joanna shifted to tech early in her career from a Civil and Structural Engineering degree.

With a background in product management and a passion for sustainability, Joanna shares valuable insights for aspiring product managers, highlighting the importance of problem-solving skills, adaptability in a startup environment, and seeking mentorship to navigate the challenges of entrepreneurship. Joanna also emphasizes the unique perks offered at Trace, such as flexibility and opportunities for rapid personal and professional growth, making it an exciting option for those looking to break into the tech industry.

“feel empowered by problems rather than overwhelmed by them because you're gonna face them every day” – **Joanna Auburn**

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---This Episodes Content-------
00:24 - Joanna explains how her climate tech platform empowers businesses to reach net zero
01:07 - Joanna’s experience running a sustainable business and their desire to democratize sustainability
05:42 - Joanna’s journey in product management
07:40 - Tips for transitioning into product management
08:30 - Product management is different in banking vs. tech
10:09 - Product management is beneficial but also limiting for entrepreneurs
13:00 - Transition from product management to entrepreneurship
16:20 - Shoutout to Jacquie, Head of Customer Success at Trace

**Connect with Joanna Auburn**

LinkedIn -
Trace on LinkedIn -
Trace Website –
Trace Linktree -
Trace Instagram -

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-My Story

I'm an 'almost' high school dropout. I somehow managed to graduate high school with a 1.9GPA, but with persistence and discipline, I built a $2.5 million tech consulting business. On my way to building that consultancy, I've had many different jobs in tech, including one that landed me in Australia as an US Expat. Today, I help people change careers and land high-paying jobs in tech. I also help startups and scaleups hire product and tech people in The United States, Australia and Canada.
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