Customer relationship management (CRM) forecasts customer retention and defection rates, allowing businesses to gain and maintain a competitive advantage. CRM assists salespeople in optimizing their daily schedules and prioritizing tasks to ensure that customers are not forgotten, and that important prospects are contacted on time. CRM, on the other hand, allows salespeople to spend more time with customers, resulting in more deals being closed and a stronger customer base. Check out this video to learn how CRM helps maximize your business profits.
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