Online Reputation Management for Agencies

Warren Buffet said, “It takes 20 years to build your reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.”. On the internet, an entity's reputation is no longer controlled by individual objective actions, it’s controlled by group subjective perception. With this in mind, it is more important than to master and manage your online reputation through an ever growing number of channels.

In this session, Ross Tavendale will teach you:

Strategy: What it means to manage your agency’s reputation
Tactics: How to easily manage your reputation
Business Cases: Why it’s important to be proactive