Navigating the World of Product Management (with George Nurijanian, Product Owner @ Xero & Founder @


An interview with George Nurijanian. George is a former pricing analyst turned product manager, currently working as a Product Owner for design systems at New Zealand unicorn Xero. He's also now working to help demystify the world of resources we have available to us as product managers with his new side project
We speak about a lot, including:
What Xero does as a company, and his work as a platform product owner working on a design system to enable coherent interfaces throughout a rapidly scaling company
Whether working as a product owner on a design system means he needs to be a designer or a UX pro, or whether it's very similar to external product management
The story behind and how he's trying to help product managers, marketers & indie hackers find the best product management frameworks in one place
Whether he's just trying to be the Wikipedia of other people's product resources or whether he's aiming to create his own content for the community
Whether he needs to curate it constantly, and his plans for a community aspect to help understand how people are using the frameworks to succeed
His experience getting to #2 on Product Hunt and the effect this had on user numbers and buzz around the tool
Some of the characteristics of product management culture in New Zealand, some of the differences from classic thinking, and some approaches that can be used to overcome legacy thinking
And much more!
This site is a collection of techniques to empower entrepreneurial minds. Map your product challenge to the solution.
Before: "I have no clue how to test if my idea is valuable."
After: "I've got a full arsenal of techniques and frameworks."
You can check out George's new side project at
Contact George
You can find George on Twitter or LinkedIn. His personal website is
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