(MKT243) CHAPTER 7: MARKETING CHANNEL

1 Views
Published
This chapter explains the 'Place' in the Marketing Mix. They include the definition of marketing channel, channel intermediaries and functions, consumer channel structure, and level of channel distribution intensity.

UPDATE: An error in Channel Functions slides was detected. The first explanation is about Transactional functions, then Facilitating function.

Thank you.
Category
Management
Be the first to comment