Masterclass - The future of retail in the digital age with Prof. Denis Morisset | ESSEC Conferences

In this masterclass, Professor Denis Morisset shared his research on the future of retail in the digital age, around these specific issues:

- Analysing the future of luxury ecommerce
- Defining the new facets of Omni channel & “phygital”
- Presenting an omni channel diagnosis tool
- Retail reinvention around digital innovation
- Transforming sales associates in multimedia brand ambassadors – new retail KPI’s
- Why luxury brands must invest more in sales associates

Learn more about the Luxury Brand Management track of the Global MBA program here- https://www.essec.edu/en/program/mbas/global-mba/mba_majors/

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