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MasterClass: Building A User-Centric and Hyperlocal Product



Published
ADPList Product Week

About This Masterclass
Customer centricity is a buzzword in product management. A good product manager aspires to build a customer-centric product that delights the right customers. In reality, it may not always be straightforward to uphold customer centricity due to various constraints and tradeoffs. In this masterclass, Zhibo Sun, the Head of Product of Deliveries and Mobility at Grab (the most popular super-app in Southeast Asia), will use real life examples to illustrate the challenges and best practices of building an amazing customer-centric and hyperlocal product, which is an effective way to win customers’ mindshare and heart share in this globalized world.

Masterclass 3 main takeaways
1) Customer centricity has been widely promoted in product management, but requires rigorous discipline and tradeoff to uphold.
2) True customer centricity is critical to build lovable products that win customers’ mindshare and heart share.
3) Being hyperlocal is a customer-centric approach to out-serve customers in this globalized world.

About Speaker
Sun Zhibo
Product Leader at Grab
Zhibo is currently the Head of Product for Deliveries and Mobility at Grab, managing a diverse product portfolio from food delivery to online groceries, from ride hailing to enterprise services, for millions of consumers, drivers and merchant partners in Southeast Asia. Before joining Grab, Zhibo led the product team at Sea Group (formerly known as Garena). Zhibo holds degrees from Massachusetts Institute of Technology and National University of Singapore.

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