Masterclass: African Brands Also Have Value

In this masterclass, I explore why we think our brands aren't as good as some Western brands.

Why do we think they will not be accepted? Are we so used to being let down that even when a successful brand comes along with a brilliant idea, we don't believe it can work?

And are we complacent in not taking a real effort to have our voices heard and find more ways of getting more people on board? Or do our African brands really not have enough value to make it on the world stage?
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CHAPTERS:

0:00 | Introduction
1:06 | African Brands Have Value
7:42 | Why 2020 Was Tough
13:42 | The Experiment
15:10 | Spending The Future Today
16:30 | A Paradigm Shift
18:30 | Stuck In The Wrong Relationship

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