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Mastercard's CMO is Redefining Brand Inclusivity | Connections Ep. 25 | Salesforce



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For Raja Rajamannar, CMO of Mastercard, good marketing connects the dots between strong values and business results. During a near 10-year stint at the company, Raja has spearheaded inclusive marketing campaigns that celebrate diverse identities and highlight more accessible products. By using marketing as a source of good, Raja is living his values and keeping Mastercard on the cutting edge of brand innovation.

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Connections: CMOs are saying “so long” to long-standing marketing playbooks. See how they’re shaking things up in this digital-first world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.

0:00 - Connections Intro
0:46 - Raja Rajamannar’s diverse background
2:06 - Shifting from chemical engineering to marketing
4:19 - Keeping Mastercard relevant
7:58 - How to stay innovative every day
10:28 - Sensory marketing
13:18 - The importance of trust in a brand

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