Marketing Management – Chapter 7: Analyzing Business Markets I Kotler & Keller!

Marketing Management – Chapter 7: Analyzing Business Markets I Kotler & Keller!

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Welcome to the new series of Marketing Management by Philip Kotler & Kevin Keller, you’re one-stop-shop for all things marketing plan, marketing strategy, and community.

In this video, you will discover the latest marketing tactics and strategies to improve your marketing plan, and marketing strategy in 2022 and beyond.

In chapter 6, I am going to address the following questions:
1. What is organizational buying?
2. What buying situations do business buyers face?
3. Who participates in the business-to-business buying process?
4. How do business buyers make their decisions?
5. In what ways can business-to-business companies develop effective marketing programs?
6. How can companies build strong loyalty relationships with business customers?
7. How do institutional buyers and government agencies do their buying?



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