Marketing Management – Chapter 13: Setting Product Strategy I Kotler & Keller!

Marketing Management – Chapter 13: Setting Product Strategy I Kotler & Keller!

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Welcome to the new series of Marketing Management by Philip Kotler & Kevin Keller, you’re one-stop-shop for all things marketing plan, marketing strategy, and community.

In this video, you will discover the latest marketing tactics and strategies to improve your marketing plan, and marketing strategy in 2022 and beyond.

In chapter 13, I am going to address the following questions:
1. What are the characteristics of products, and how do marketers classify products?
2. How can companies differentiate products?
3. Why is product design important, and what are the different approaches taken?
4. How can marketers best manage luxury brands?
5. What environmental issues must marketers consider in their product strategies?
6. How can a company build and manage its product mix and product lines?
7. How can companies combine products to create strong co-brands or ingredient brands?
8. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?

Imagine gaining actionable trips and marketing strategy advice for free from the best in the marketing space.

Marketing is changing more and more each day.

That is why we exist – to help marketers like you get all the marketing information in once place to improve your marketing plan and marketing strategy and your business.

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