Marketing Management – Chapter 12: Competitive Dynamics I Kotler & Keller!

Marketing Management – Chapter 12: Competitive Dynamics I Kotler & Keller!

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Welcome to the new series of Marketing Management by Philip Kotler & Kevin Keller, you’re one-stop-shop for all things marketing plan, marketing strategy, and community.

In this video, you will discover the latest marketing tactics and strategies to improve your marketing plan, and marketing strategy in 2022 and beyond.

In chapter 12, I am going to address the following questions:
1. Why is it important for companies to grow the core of their business?
2. How can market leaders expand the total market and defend market share?
3. How should market challengers attack market leaders?
4. How can market followers or nichers compete effectively?
5. What marketing strategies are appropriate at each stage of the product life cycle?
6. How should marketers adjust their strategies and tactics during slow economic growth?

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