Marketing Management – Chapter 23: Managing a Holistic Marketing Organization I Kotler & Keller!

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Marketing Management – Chapter 23: Managing a Holistic Marketing Organization for the Long Run I Kotler & Keller!

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In this video, you will discover the latest marketing tactics and strategies to improve your marketing plan, and marketing strategy in 2022 and beyond.

In chapter 23, I am going to address the following questions:
1. What are important trends in marketing practices?
2. What are the keys to effective internal marketing?
3. How can companies be socially responsible marketers?
4. What tools are available to help companies monitor and improve their marketing activities?
5. What do marketers need to do to succeed in the future?




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