Marketing Analytics vs. Product Analytics

MARKETING ANALYTICS VS. PRODUCT ANALYTICS //
What is the difference between marketing analytics and product analytics, how do they overlap, and how do they need to work together.
If you'd like to step into this field, then listen to this episode with our guest, Jean-Sebastien Provost, Ph.D. He is a data scientist with over 12 years of experience performing data analysis to uncover hidden trends in data that tell stories about behavior.


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My mission at LightsOnData is to:

1️⃣ Provide current and future data professionals with increased knowledge and better understanding of data governance, data management, and data storytelling.

2️⃣ Provide simple, fun, and engaging, as well as thorough explanations, teachings, and advice on important, but otherwise boring and dry topics of the data world.

3️⃣ Put the lights on data-focused organizations and products by helping them get more exposure on social media.


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