Making better business decisions with (Big) Data – Gregory Crawford

Join our webcast with Gregory Crawford, Professor of Economics at @uzhch and Chief Economist at @zalando to learn more about the power of data.

https://www.ubscenter.uzh.ch/en/news_events/events/2024-02-07_making_better_business_decisions_with_big_data.html

In this session, Prof. Crawford shares some of his experiences using data and economics to make better business decisions. He briefly surveys the data firms commonly have available and the tools that analysts, data scientsts, and economists use to analyze this data. In so doing, he presents a framework that maps the types of problems business commonly confront into the appropriate tool(s) as well as the costs and benefits of the various approaches ‐ often trading off the confidence one can have in the answers versus the feasibility/cost of implementation.

Live from the UZH Studios, we reviewed recent economic research on the topic and took questions from the audience via Mentimeter. The host was David Yanagizawa-Drott, Professor of Development and Emerging Markets at Universität Zürich and Affiliated Professor at the UBS Center.

Research website Crawford: https://www.econ.uzh.ch/en/people/faculty/crawford.html
Research website Yanagizawa-Drott: https://yanagizawadrott.com

This was a public event with free access via livestream on our website in association with the Centre for Economic Policy Research @cepr.

#EconomicsForSociety #UniversityofZurich #shareubs
@uzhch @UBS @ubsschweiz872 @UZHDepartmentofEconomics_ECON @uzh-oec