Knowledge is Not Skill - SMS Virtual Toronto Conference Session Presented by Marketplace Simulations

School is all about developing knowledge. But knowledge is not skill. What is the difference between knowledge and skill? Knowing what to do versus being able to do it. Employers are clamoring for career-ready employees. They want your graduates to have practical skills and competencies.

This SMS 41st Annual Conference sponsor session is facilitated by Dr. Ernest Cadotte, author and founder of Marketplace Simulations ( and Emeritus Professor of Innovative Learning at the University of Tennessee. Dr. Cadotte has been using Marketplace in his own courses for over 30 years, and has trained hundreds of faculty in the pedagogy. You will see what it is like to play Marketplace as a student, developing and and managing every functional area of a new business through its early life cycle, just as your students would do.

Marketplace Simulations can help you translate your students’ strategic management knowledge into skills. Our simulations create an entire learning ecosystem which allows students to put concepts into practice as they develop and manage their own simulated business. Students apply the theoretical knowledge they learned in your class to make strategic and tactical business decisions in the game. In the process, they develop skills critical to succeed in today's business world.

------------- Video Contents---------------
00:00 - Introduction
00:16 - Overview of Marketplace Simulations
01:57 - Presentation on "Knowledge is Not Skill"
17:20 - Interactive Demo of a Marketplace Simulation
48:45 - Closing Remarks and Contact Information
50:44 - Audience Q&A
Be the first to comment