Justin Roff-Marsh - Who is responsible for Sales in an organization? Expert Talk

Who is responsible for sales in a company?

Justin Roff-Marsh has a unique point of view on this question.

While many people think the Sales department is responsible for sales, Justin Roff-Marsh believes that sales are the responsibility of Operations.

While Operations have to retain existing customers, Sales must find new clients. And it is even better if these new clients are not already buying your product or about to do so.

Justin Roff-Marsh is the author of The Machine: A Radical Approach to the Design of the Sales Function and Ballistix's founder.

This interview was recorded during the TOCICO 2022 Conference in Orlando.

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