IP Management Standards for Digital Business - In Conversation with Alexander Wurzer

The upcoming High-Growth Technnology Business Conference aims to support a wide variety of professionals regardless of the sector in which they work. In this video, EBTC's Hana Onderkova and Prof. Dr. Alexander Wurzer, Director of Management Education CEIPI, University of Strasbourg talk about what participants can expect from this two-day conference.

Prof. Wurzer goes on to elaborate that the Intellectual Property (IP) perspective of the conference will look at how SMEs can grow by understanding the nuanced business advantages of IP. Whereas the business perspective will talk about how existing IP can be leveraged for business growth.

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