International Research Seminar Series 05 | Neuromarketing and Consumer Behavior

International Research Seminar Series 05 | Neuromarketing and Consumer Behavior

Prof. Zubin Sethna is a full-tenured Professor of Entrepreneurial Marketing and Consumer Behaviour. In 2020, he was appointed by the World Economic Forum in Davos as an 'Expert in Entrepreneurship, The Future of Consumption and Family Businesses'.

Prof. Sethna is the Editor-in-Chief of the prestigious Journal of Research in Marketing and Entrepreneurship and regularly reviews various other marketing and entrepreneurship journals. He is a qualified marketing practitioner as well as an entrepreneur. He has successfully launched six businesses (one of which won a UK National Award), and in his capacity, as Managing Consultant at Baresman Consulting, he has integrated marketing strategy/communications with management consultancy and training for numerous organisations internationally, and across a variety of industry sectors (Healthcare, Professional Services, Music, Travel, Manufacturing, Retail, IT, Education and 'cottage' industries).

He has written two of the UK and Europe's bestselling books in 'Consumer Behaviour' (published by SAGE, 2016, 2019, and forthcoming in 2022) and Entrepreneurial Marketing Global Perspectives (Emerald, 2013; SAGE, 2022).

Prof. Sethna has researched in the UK, Europe, India, and China and has raised external funding of over £700k for various academic projects. He is Co-chair of the Academy of Marketing's Special Interest Group on 'Entrepreneurial and Small Business Marketing' and has been invited to conduct keynote lectures at HE institutions in the UK, EU, China, and India. In 2017, he was unanimously elected to become a member of the advisory board of the acclaimed Global Research Conference on Marketing and Entrepreneurship and is an International Board Director for the World Zoroastrian Chamber of Commerce (WZCC).

#ReasearchSeminar #Neuromarketing #ConsumerBehavior
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