How to segment the market – the process used in management consulting

Let’s see how to segment the market.
For more check my online course Segmentation for Management Consultants available with a big discount:
Check also my other movies devoted to innovation:
1. Overview of segmentation methods:
2. Geographical segmentation:
3. Behavioral segmentation:
4. How to estimate the size and value of segments:
5. B2B Segmentation Methods:
6. McDonald’s Business Model:
7. Netflix business model evolution:
8. How to disrupt yourself and when it makes sense:
9. Business model playlist:
10. How to create the strategy:
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