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What is an Ansoff Matrix?

An Ansoff Matrix is a tool that can help executives and marketers in an organization understand how they can grow and devise strategies for realizing more growth. The matrix combines market penetration, market development, product development and diversification, which are all growth alternatives that an organization can use to effectively grow its reach into other markets or grow its product offerings. Each of these strategies comes with a certain level of risk in implementation that organization leaders can assess before moving forward in using the strategy.

Learn how to optimize such strategies for business growth through our management course: https://bit.ly/3nQL4Wk

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Management
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