How to Build Trust in the World of PPC Automation | ALM 6

Joey Bidner of Bidner Search Engine Marketing, for a long time, liked to run his ad campaigns manually. In this conversation with our CEO, Frederick Vallaeys, he shares his story of how he started putting more trust in PPC automation and what powerful automations he is currently running to help his clients grow using paid search.

Timestamps:
0:00 - Introduction
0:48 - Guest Introduction: Joey
2:17 - Joey's experience with manual PPC management
4:40 - How Joey started to trust automated PPC tools
9:30 - PPC scripts
12:00 - Alert fatigue
19:19 - PPC myths
25:30 - Generative AI
32:35 - Connect with Joey

Connect with Joey: https://www.linkedin.com/in/joey-bidner-16869687/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys

Check out Bidner SEM: https://joeybidner.com/

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