Featured

How to be REALLY good at Surveys as a UX Researcher (lots of RESOURCES!)



Published
Unlock new career opportunities and become data fluent today! Use my link: https://bit.ly/3zH0Kkd and check out the first chapter of any DataCamp course for FREE! 
[** Tap "Show More" for timestamps and more helpful UXR resources ⬇️]

00:00 Intro
01:38 4 steps to master Survey Science
03:13 Variables and Measurement Design
03:29 What is a "Variable"?
04:12 Types of variables - treat them differently!
05:52 Most commonly used variable types in industry surveys
06:42 How to design "Measurements" (aka good survey questions)
08:00 BONUS: Single-item measure vs multi-item measure
09:52 DEMO: measurement design
12:10 Good book for writing effective survey questionnaire
12:46 Applied statistics and data analysis
13:36 Understanding the logic behind statistics (and FREE RESOURCE!)
16:12 Descriptive statistics vs Inferential statistics (what's the difference)
17:21 DEMO: example for using inferential stats in survey
18:37 Commonly used statistical analysis (you should learn!)
19:10 Understanding the logic, not the computation.

Resource to learn more about variables: https://bit.ly/3fam4VL
SUS survey & how to measure usability: https://bit.ly/3GcqLdz
Questionnaire design handbook: https://amzn.to/3JXznqS

Category
Management
Be the first to comment