Performance Max. Responsive Search Ads. Smart Bidding.
Automation by the major ad platforms like Google is really changing the way how we, the advertisers, work. While a lot of advertisers have adopted it, many of them haven’t seen the desired results.
As a result, advertisers are adopting automation layering i.e., adding a layer of their own automation over that of the ad platforms, to safeguard their #PPC accounts.
In this episode, we spoke to a couple of in-house marketers and an agency owner to learn how they’re adopting automation layering to regain control of their accounts.
Tune into this episode to learn:
- How PPC teams are using automation layering?
- How should a PPC marketer evolve their skillset due to ad platform automation?
- What strategies and tactics to implement and when?
and more.
Our expert guests:
- Inderpaul Rai, ufurnish.com
- Christina Brauer, Capital C
- Ashwin Balakrishnan, Optmyzr
► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
#googleads #sem #optmyzr #adtech #digitalmarketing
Automation by the major ad platforms like Google is really changing the way how we, the advertisers, work. While a lot of advertisers have adopted it, many of them haven’t seen the desired results.
As a result, advertisers are adopting automation layering i.e., adding a layer of their own automation over that of the ad platforms, to safeguard their #PPC accounts.
In this episode, we spoke to a couple of in-house marketers and an agency owner to learn how they’re adopting automation layering to regain control of their accounts.
Tune into this episode to learn:
- How PPC teams are using automation layering?
- How should a PPC marketer evolve their skillset due to ad platform automation?
- What strategies and tactics to implement and when?
and more.
Our expert guests:
- Inderpaul Rai, ufurnish.com
- Christina Brauer, Capital C
- Ashwin Balakrishnan, Optmyzr
► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
#googleads #sem #optmyzr #adtech #digitalmarketing
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