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How to adapt to PPC ad platform automation | PPC Town Hall 60



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Performance Max. Responsive Search Ads. Smart Bidding.

Automation by the major ad platforms like Google is really changing the way how we, the advertisers, work. While a lot of advertisers have adopted it, many of them haven’t seen the desired results.

As a result, advertisers are adopting automation layering i.e., adding a layer of their own automation over that of the ad platforms, to safeguard their #PPC accounts.

In this episode, we spoke to a couple of in-house marketers and an agency owner to learn how they’re adopting automation layering to regain control of their accounts.

Tune into this episode to learn:
- How PPC teams are using automation layering?
- How should a PPC marketer evolve their skillset due to ad platform automation?
- What strategies and tactics to implement and when?
and more.

Our expert guests:
- Inderpaul Rai, ufurnish.com
- Christina Brauer, Capital C
- Ashwin Balakrishnan, Optmyzr

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#googleads #sem #optmyzr #adtech #digitalmarketing
Category
Management
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