In the B2B tech space, personalisation is becoming increasingly important as your customers’ preferences for marketing continue to evolve. However, launching a highly personalised strategy such as account-based marketing, can often be very expensive and resource heavy.
In this video, Kevin Tate, CMO at Clearbit, explains how you can achieve effective personalised marketing at scale with a small budget and limited resources.
We cover;
✅ Why it's the right time to be thinking about less expensive marketing programs
✅ What a fully-blown ABM program looks like in comparison
✅ The first step to creating personalisation at scale without the high cost
✅ How to optimise for intent
✅ Tips to target the right people within the focus accounts
✅ How to tackle messaging at scale without losing the personalisation
✅ Tools you need to execute a strategy like this
✅ What Kevin looks for when hiring ABM marketers
And so much more...
// FOLLOW THE GUESTS
Matt Dodgson - https://www.linkedin.com/in/mattdodgson/
Kevin Tate - https://www.linkedin.com/in/kevin-tate/
// STAY IN TOUCH
Market Recruitment - https://www.market-recruitment.co.uk/
Market Recruitment - https://www.linkedin.com/company/market-recruitment-ltd
In this video, Kevin Tate, CMO at Clearbit, explains how you can achieve effective personalised marketing at scale with a small budget and limited resources.
We cover;
✅ Why it's the right time to be thinking about less expensive marketing programs
✅ What a fully-blown ABM program looks like in comparison
✅ The first step to creating personalisation at scale without the high cost
✅ How to optimise for intent
✅ Tips to target the right people within the focus accounts
✅ How to tackle messaging at scale without losing the personalisation
✅ Tools you need to execute a strategy like this
✅ What Kevin looks for when hiring ABM marketers
And so much more...
// FOLLOW THE GUESTS
Matt Dodgson - https://www.linkedin.com/in/mattdodgson/
Kevin Tate - https://www.linkedin.com/in/kevin-tate/
// STAY IN TOUCH
Market Recruitment - https://www.market-recruitment.co.uk/
Market Recruitment - https://www.linkedin.com/company/market-recruitment-ltd
- Category
- Management
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