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How do you build successful products for the African market?



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What goes into ideating and designing a great tech product in Africa?

On the 29th of July, Kelechi Njoku, senior editor at TechCabal spoke with a panel of product leaders on TechCabal live.

Our speakers were: Makera Kigbara, principal product manager at M-KOPA: Tolulope Saba, head of product at Brass: Yarmirama Ashama, senior product manager at Cowrywise and Busayo Oladejo, product manager at Big Cabal Media.

They talked about the important considerations for founders and aspiring product managers when it comes to understanding the African consumer and how they interact with products. They also discussed how to strategically build products that meet the need of, and appeal to the African market.
Category
Management
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