How Chinese Companies Are Reinventing Management Control | George S. Yip | China Insights Series

George S. Yip, an Emeritus Professor of marketing and strategy at Imperial College London and a Distinguished Visiting Professor at Northeastern University, explored how Chinese companies are reinventing management control for the digital era through "digitally-enhanced directed autonomy."



This talk is based off a Harvard Business Review article published in the March/April 2023 edition, authored by him, Mark Greeven, professor at IMD Business School in Lausanne; and Katherine Xin, the Bayer Chair in Leadership at the China Europe International Business School (CEIBS) in Shanghai. View the article here: How Chinese Companies Are Reinventing Management (hbr.org)

Learn more: http://www.damore-mckim.northeastern.edu/

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