Heating Up Product Interest & Reaching C-Suite Executives For An Enterprise Operating System

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Keith Lee, the Director of Account Management at Swit, discusses the challenges they faced when trying to grow their start-up, their partnership with Belkins, and how they worked together to book key appointments.

Swit is a SaaS company that not only provides collaboration tools for enterprise businesses, but their solution also acts as a central hub, integrating all the necessary tools needed for effective teamwork.

Because Swit is uniquely suited for the entire organization (vs a specific department), their sales team needed to reach the CEO or C-level executives directly. Working with Belkins, Swit was able to immediately gain traction and grow interest in their product.

“One of our unique challenges is that we want to be able to implement our tool for the entire company. So we would have to initiate conversations with ideally a CEO or another C-level. Contacting these people is a little more difficult,” says Keith.

Guided by their expertise and tenacity, Belkins managed to fill up Swit’s calendar with key appointments (including a VP-individual) to generate unprecedented interest in their product.

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