Harry Rosen: Seize the Moment - Improving Customer Experience Emerging From the Pandemic

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As with so many industries, the pandemic caused upheaval in the luxury retail sector. Harry Rosen was no exception.

Darren Thompson, Senior Marketing Consultant at Harry Rosen will share how the company emerged from the challenges of the past 18 months by leveraging their own customer and loyalty data combined with the PRIZM segmentation system to better understand their customers.

During this time, they built a stronger omni-channel presence, enhanced their loyalty program and developed initiatives to improve client experience, along with a 1:1 marketing strategy to drive acquisition and reach different segments. Their new performance marketing team is now devoted to effectively measuring and tracking campaigns and initiatives.
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Management
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